Three Key Ratios for Reputation Management

I've been looking at a lot of reputation research lately. It seems to me that there are three key ratios that need to be measured and management to achieve reputation enhancement:

Ratio 1: The difference between what the organization wants to be known for and how it is perceived by key stakeholders vis-a-vis competition

Ratio 2: The difference between the attributes the organization wants to be known for and the importance of these attributes to key stakeholders

Ratio 3: The difference between expectations of stakeholders and the experience they believe they have with the organization


If organizations develop reserach that measures these three ratios and develop programs that address these ratios, they will be well on their way to enhancing their reputation.